Strategic consultancy and direction
External commercial operations for companies
What do they need to generate business,
Open up markets and accelerate sales.

Get to know us
Services

Specialists in strategic consulting and commercial representation for tourism, hospitality, and lifestyle brands and companies looking to grow, generate business, and strengthen their market positioning.

We are characterised by our strategic vision, our close client relationships, and our passion for creating connections that generate business. We offer flexibility, specialisation, and a deep understanding of the sector, with a senior team boasting over 15 years of experience and a robust strategic network of contacts in the Meetings & Events (MICE), Hospitality, Gastronomy, Luxury, and Premium Experiences sectors, facilitating connections with real business impact.

How we work

Focused on generating business for your company through commercial actions that connect strategy and market, driving real opportunities and brand positioning with clients and partners.

Defining Business Strategies

We design business plans aligned with your business objectives, identifying priorities, markets and real growth opportunities.

Developing Value Propositions

We build clear and distinctive messages to position your brand and strategically communicate why they should choose you.

Structuring the Sales Pipeline

We organise the commercial flow to provide visibility of opportunities, improve tracking and facilitate conversion into business.

Representing Your Brand

We enter markets and sectors where your company is not present, positioning your brand directly in front of the right decision-makers.

Lead Generation

We generate business opportunities with real potential. We identify, qualify and activate contacts who can become clients.

Looking for Potential Contacts

Access to decision-makers. We connect you with the people who really make decisions within companies.

Making Sales Calls

Direct commercial activation. We open strategic conversations with potential clients and generate real interest in your proposal.

Arranging Business Visits

Meetings with closing potential. We organise and lead meetings with qualified clients, focused on generating business.

Attending Events and Fairs and Designing Experiences for Your Brand

Strategic presence at key events. We represent your brand at events where your potential customers are and create experiences for you.

It's not about doing more commercial actions.
It's about doing the right things... and turning them into a business.

The Fractional Model

What is an External Commercial Directorate (Fractional)?

Executive commercial management, without the need for internal structure. Strategy, market access and real execution to generate business flexibly. We define how to sell, open doors and turn opportunities into sales.

Ideal for:

Tourism and hospitality brands; lifestyle and experience companies; event and communication agencies; hotels, venues, and event spaces; MICE sector suppliers (audiovisual, catering, production, etc.); restaurant groups and gastronomic projects; and premium experience companies (charter, yachts, etc.).

Companies with a validated product or service that need to move to the next level; businesses with a sales team but no clear strategic direction; companies that generate sales by inertia but lack a replicable system; organisations where the CEO is still the primary salesperson; companies that want to grow but do not have the capacity to hire internal commercial management.

Projects in the traction phase needing to validate their business model; startups with a ready product but no structured sales process; new companies needing to enter the market without incurring fixed structural costs; projects seeking to accelerate their market entry with senior support; founders needing to free up sales time to focus on the product or business.

Companies looking to enter new geographic markets or sectors; organisations that need a commercial presence in a territory without a local structure; international brands seeking to establish themselves in the Spanish market; companies launching a new business line or service and needing commercial validation; companies wanting to explore new sales channels without compromising their current resources.

Sales teams that work without a clear strategy or defined objectives; organisations where each salesperson acts independently without a common process; companies with intense commercial activity but results below their potential; companies that need to implement methodology, metrics, and tracking for their team; businesses where there isn't a figure to lead, guide, and make the sales team perform.

Why us

For companies that want to grow sales... but don't have the structure to do it.

Contact

Rely on a sales team with strategic vision and over 15 years of experience driving brands and companies in tourism, hospitality, MICE, and lifestyle.

Call us

Would you like to hire any of our services? Contact us on +34 679 112 016 or +34 93 044 773 and we will advise you.

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Write to us
Write to us
Location

You'll find us at Diagonal 468, 9th Floor, 08006 Barcelona. We offer our services throughout the entire country.

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